FurWear is our impact‑first apparel line—minimal, durable streetwear that directly funds animal care. Each piece carries a scannable QR label that links to the specific shelter, city program, or animal‑care initiative it supports, so every buyer can see the impact their purchase creates in real time. Ethical fabrics, small-batch/on‑demand production, and transparent cost + donation breakdowns make FurWear merchandise you can wear daily without the charity “guilt merch” vibe.

The challenge was to build merch that wasn’t vanity or wasteful—and to make contribution traceable, not abstract. We solved it with QR‑based impact receipts, public dashboards, open P&L posts, and a zero‑inventory / on‑demand print pipeline that reduces waste and keeps margins flowing to animals, not warehouses. Community co‑designed drops, size‑inclusive fits, and transparent sourcing tie FurWear back to the movement’s core promise: every rupee/dollar and every action is visible, accountable, and doing more good, faster.